How to skate where your puck (business) is going, follow our 7-step guide!

It can feel safe to look at hard facts and historical numbers when steering your business into the future with buy-in for your team and stakeholders. However, staring at figures and data can sometimes just be counterproductive. The covid pandemic has more than ever proven that historic numbers are not sufficient as a means for steering a business, as we all became aware of the constant transformation occurring everywhere, not only within the startup ecosystem but for any business large or small. 

Furthermore, start-up or scale-up entrepreneurs tend to rely on the initial success and forget to spend time on continuous work to understand customer behavior on a deeper level such as purchase patterns, buyers versus users, availability of time, behavior obstacles, etc.

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